Advisory Prevents Job Insecurity: Requires Stereotypically Feminine Traits for Success

Posted 08 March by Barb Easter in Accounting, Budget, Cash Flow, Videos

Happy International Women’s Day – Barb discusses how technology empowers women (traditionally more vulnerable in terms of job insecurity and income disparity) to leverage their stereotypically feminine traits for success.


Hi there Barb here with Dryrun,

On International Women’s Day.

I’ve had some ideas rolling around in my head in regard to the role of technology on women in finance. I’d just like to drop a little on you if you have a minute. First I would just like to note that I am wearing this lipstick in this video by choice not because anybody made me or because it’s expected of me so that alone is cause for celebration as far as I’m concerned.

Now on to the meat and potatoes. In a prior video I talked about the availability of data versus the accessibility of data.

So just a quick recap. So cloud technology has given us the availability of client data.

I’m speaking to my friends and colleagues in the bookkeeping, accounting and CFO realm.

So if you are watching this video because you’re part of a different network of mine or part of my personal friend network these are the people to whom I’m speaking with today.

However, in a prior video, in that video I talked about the difference of availability versus accessibility and how it’s our professional responsibility to make client data accessible to our clients. Mere availability due to technology is not enough. We are the drivers of accessibility.

In making that data accessible I would hazard that it is quite lucrative it is a win-win situation for the financial professional and their client to make that data accessible to their client.

So what does that have to do with International Women’s Day? Am I trying to be one of those people that just capitalize on a day to show my software?

And the answer is kind of but not really. 

Making data accessible or in other words offering advisory work is deeply empowering. Both to men and to women. Today I am speaking to women.

So, you know and I know many people and now I’m going to speak specifically of those in accounting and finance. Who have entered their line of work not purely by choice they’ve entered it by happenstance, they’ve entered it through necessity.

So if you’ve had gaps in her employment due to childbearing and child care I’m talking to you. If you didn’t really want to be anything when you grew up except a mother OK I’m talking to you. If you’ve had to switch careers and you know with a bump and found yourself with a bookkeeping gig and learned as you went, I’m talking to you. If you decided that it was OK but not great so you decided to skill up in the terminology of my friends, go from being a bookkeeper to being an accountant, I’m talking to you.

OK the problem is that in every single one of those instances you have been job insecure you have been income insecure and that is a very vulnerable place to be. Unfortunately occurs more with women than with men.

So advisory work has the ability to move you fully into the knowledge economy. In which you are not paid for transactions, you are not paid for data entry, you’re not paid for your brains.

Actually it is interesting, it plays very much toward what were considered stereotypically fake female strengths.

So advisory work with the right set of tools works really well if you are willing to have a win-win ideology a stereotypical female trait.

If you have more than your fair share of empathy, another stereotypical female trait, if you value collaboration and you’ve been accused of over communicating those are traits of advisers that are very highly sought after and highly compensated for if.

If you value sitting in client pain to help them solve problems in their business and if you believe in articulating all solutions even silly ones. Those are also traits that are quite leverage-able when we look at advisory work.

So if that’s you and you’re interested in advisory work, if you’re interested in moving into knowledge economy and away from a job that is somewhat insecure now is the right time OK now is the right time Happy International Women’s Day.

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