What is a dry run?

What’s a dry run?

A dry run is a testing phase where you try to mimic real life situations going as wrong as possible using a variety of stress-tests…checking for errors and omissions in your device or plan. You use the failures to analyze and improve.

Wikipedia has the best definition (italics are ours):

A dry run is a testing process where the effects of a possible failure are intentionally trialled. Ex. an aerospace company may conduct a “dry run” test of a jet’s new pilot ejection seat while the jet is parked on the ground, rather than while it is in flight.

“Dry run” …is meant as following: [you] must perform a complete test of the system to deliver before the actual acceptance by customer.

[bctt tweet=”Professionals perform tests to beat the ever loving heck out of their device or plan on paper and in prototype – before it’s considered ready for deployment. @mydryrun allows you to do it for your cash flow too.” username=”mydryrun”]

So you’ve got this business, right? You’re flying by the seat of your pants. You have to make decisions at lightning speed and take a million variables into account.

And it’s not just for funsies any more. You’ve got skin in the game.Your ego is at stake. Your personal bank roll is at stake. Your professional reputation is at stake. So are your kid’s hobby funds and your employee’s livelihoods. You must. Not. Screw. It up.


If you could map out possible ‘what if’ scenarios – no hocus pocus… just your imagination plugged into your business data on a fast, collaborative software platform – it’d be like living through a number of alternate realities and creating an action plan to get closer to your goals, all while having your morning coffee. Then share it with your stakeholders and get their opinions. Modify, discuss.

You’d be in the know. You’d be able to communicate your vision with more ease and confidence. You’d actually be prepared for the worst while aiming for the best.

You’d be able to move toward your goals through small actions every day…while avoiding or timing risks that could topple your business.

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